# NorTex AI Experts

> Pragmatic AI & Data Engineering for North Texas Businesses. A Denton, Texas consultancy delivering data engineering, AI/ML, AI-powered digital marketing, and custom software for small and mid-sized companies.

NorTex AI Experts is a DBA of Ascentia Tech Solutions LLC. We are a small, hands-on engineering team — no account managers between the client and the engineers building the work. We focus on production-grade AI/ML systems, modern data infrastructure, and software that ships, not demos that look good on a slide.

## About the team

- **Bakht Singh Basaram** — Founder. AI Engineer at IMB (International Mission Board), former Spatial Data Scientist. Works on LLM applications, multilingual systems, and intelligent data pipelines. Co-founder of "AI for Common Folks," an AI literacy newsletter.
- **Noel Jerke** — Operations Director, Co-Founder. Founder and CEO of Power Digital Services (24+ years) and Texas Digital Edge. Author, speaker, and longtime technology executive.
- **Sahithi Chindam** — Data Analytics Engineer. Microsoft Certified across Power BI, SQL, and Microsoft Fabric. Co-creator of "AI for Common Folks."
- **Abraham A. Chacko** — Senior advisor. Former Executive Director at Kish Health System, former COO of Medical Associates PLC ($85M healthcare provider). Brings senior-leadership and contract-negotiation experience.

## Services

- AI & LLM applications — production-grade LLM features with evaluation and reliability focus
- Data engineering — pipelines, ETL, modern data infrastructure (SQL Server, Microsoft Fabric, Power BI)
- AI/ML systems — multilingual applications, chatbots, intelligent automation
- AI-powered digital marketing — campaigns, content, and growth workflows built with modern AI tooling
- Cohort training programs — AI literacy and operator training for leadership

## Key pages

- [Home](https://nortexaiexperts.com/): Overview, featured event coverage, partnerships, and labs
- [Services](https://nortexaiexperts.com/services): Detailed service offerings
- [Customers](https://nortexaiexperts.com/customers): Client engagements and case studies
- [About](https://nortexaiexperts.com/about): Team bios and company story
- [Blog](https://nortexaiexperts.com/blog): Writing on AI engineering and applied data work
- [Contact](https://nortexaiexperts.com/contact): Get in touch

## Public work and partnerships

- **AI for Common Folks** — Bakht and Sahithi's AI literacy newsletter, making AI practical and accessible without the hype.
- **Power Digital Services partnership** — Engineering partnership with Noel Jerke's firm; joint product oNL.LI exploring the next generation of the web.
- **NorTex Labs** — Internal sandbox shipping live products in days using modern AI coding stacks. Current output: TranslationForFree (free AI translation web app, 50+ languages, SRT/VTT subtitle support).
- **CEI (Center for Ethical Intelligence)** — Bakht contributes to research and operations.
- **AI Horizons 2026 at UNT** — NorTex helped GSC (Graduate Student Council), the UNT AI Club, and SWAGATH bring industry speakers to the event. Bakht Singh and Noel Jerke were featured speakers.

## Contact

- Email: hello@nortexaiexperts.com
- Location: Denton, TX, USA
- Website: https://nortexaiexperts.com

## For AI agents

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